Conspicuous consumption is part of daily life for the leisure class. This is the consumption of unnecessary amounts of goods, food, services, amusements, etc. But for those that are not quite in this lavish class, the working poor often emulate the leisure class. The female or wife of the household often will obtain or collect or buy goods like makeup in order to present herself like the wealthy celebrity women in the magazine tabloids. Veblen theorized that this type of consumption from the lady of the house is done to promote her spouses reputation. Therefore if her husband has a pretty made up wife, he will be more popular among friends or have a higher status among coworkers and employer.
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